Perfmatters : the WordPress optimization tool for improving site speed?

Two seconds. That’s how much attention Internet users are willing to give you.

When a page loads faster than that, over 47% leave the website, never to return. That’s why it’s essential to work on your website’s loading speed.

Optimizing your WordPress site: why is it so important today?

WordPress performance isn’t just about looks. The speed with which a web page loads is now one of the most important criteria in the eyes of Internet users, but not only that: it’s also a determining factor in search engine positioning.

A fast site for a better user experience

With the advent of fiber and the growing use of mobile devices for browsing, speed is the key to a website’s web performance.

One second more could mean 20% fewer conversions. On the scale of a site like Amazon, that’s several million lost every… second.

It’s easy to fall back on intuitive design or beautiful visuals… but while design is important, it shouldn’t slow down page loading, which can have a considerable impact on visitor behavior.

In today’s fast-paced world, where information is available in just a few clicks, a slow WordPress site will see its traffic limited, or even non-existent, if the loading problem is deep-rooted.

Improving loading speed for SEO

Search Engine Optimization (SEO) plays an important role in the development of a web business. It involves building a site that meets the requirements of Google, Bing, Yahoo and others.

These rules are pre-established by the search engines and then analyzed by an algorithm. It is this algorithm that will decide your site’s place in the search results.

Google, which alone accounts for over 92% of all search queries, has developed an initiative called Web Core Vitals aimed at unifying website performance criteria to deliver the best possible user experience.

Page download speed has been added to the long list of determining factors for good positioning.

This is a technical task to be carried out directly on the site, using specific WordPress optimization plugins for example.

The Perfmatters plugin has been developed to support WP site creators and owners in the development of a high-performance structure.

How to test your site’s speed?

Whether you’re on a computer, tablet or smartphone, using a fiber or ADSL connection, in France or on the other side of the world, a fast WordPress site is now mandatory if you want to generate traffic and make the experience more pleasant for your visitors.

If you want to optimize your WordPress blog or website, you need to be able to perform a page speed audit.

Without such a review, it will be very difficult to pinpoint the problems responsible for the website’s slowness.

This can be done using speed testing tools such as GTmetrix or Pagespeed insights, a Google tool that’s totally free and highly effective for obtaining an accurate result in a matter of seconds.

Optimizing a WordPress site: which plugin to use?

There’s no shortage of WordPress plugins. But for a quality tool capable of automating the optimization of your site, Perfmatters is one of the best WordPress speed plugins.

It’s able to identify for you anything that slows down URL loading speed. As a result, it’s easy to deactivate scripts that might not be used on your site, but which are weighing down the code and negatively impacting speed.

Perfmatters is designed to be easy to use, with an intuitive interface that can be mastered by non-experts and WordPress CMS developers alike.

The Perfmatters WordPress plugin has a script manager that allows you to disable part of the code per article/page or on all pages with a single click to boost site speed.

Features of a premium plugin to improve the performance of your WordPress site

Perfmatters is a premium WordPress plugin that removes functionality your site doesn’t need, focusing in particular on JavaScript and CSS.

Install this plugin to speed up your site by reducing HTTP requests, deactivating all unnecessary plugins, deleting code snippets that slow down loading and optimizing your database.

Perfmatters will also remove :

• RSS feeds ;
• Google map ;
• Google font ;
• WooCommerce widgets.

This plugin is compatible with all free or premium themes available with the WordPress CMS. Regular updates ensure the effectiveness of the tool, no matter what version of WordPress you have installed or what changes you’ve made to your site.

The WordPress Perfmatters plugin is the ultimate e-commerce management platform. More than nineteen years of experience justify the quality of this plugin’s functionalities.

A tool created to reduce bounce rates and increase conversion rates by focusing on optimizing the speed of every page on the site.

My review of Perfmatters:

There’s no longer any debate about the importance of improving the speed of your website. Perfmatters can be used on its own or in conjunction with a plugin like WP Rocket. The team of geeks behind the project has set up a continuous learning process to perfect one of the most useful plugins on WordPress a little more every day.